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About

b. 1986, HK.

 

SELECTED EXPERIENCE :

Scopely / MONOPOLY GO!
EA / Battlefield Mobile
Industrial Toys
Gunslinger Studios
Mercedes-Benz
T-Mobile
+ more

 

Hi, I'm Sarah.

I'm a Lead UX Designer based in Los Angeles with 15+ years of experience designing games and digital products.

I love untangling complicated problems. Much of my work has involved complex, interconnected systems where there isn't an obvious answer at the start. I bring structure to that ambiguity, figure out what people need to understand and do, and turn it into an experience that feels clear and intuitive.

I've worked across the full design process and led multidisciplinary teams, partnering closely with product, game design, engineering, UI, art, and production to take ideas from early exploration through implementation.

Most recently, I've been designing experiences for MONOPOLY GO! at Scopely. Previously, I led Experience Design on Battlefield Mobile at EA Industrial Toys, with earlier work spanning mobile games, digital products, and interactive experiences.

What I care about most hasn't changed much over the years: understanding how people experience something, making complicated things easier to understand, and creating products that feel thoughtful and human.